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Save up to an extra 35 with Amazon Prime promotions. . Dec 31. Amazon Coupons, Promo Codes 2021 Deals 68. coupons, codes and deals Few Parisians were shocked. But I would not advise you to put up these posters in South Dakota. For a rough idea of your cost of customer acquisition, fill out the cost calculator at www.panalysis.com resources customer-acquisition-cost calculator shown in Figure 2-2 with your own data. For start-up costs, include labor expense, contractors for content development, and any other hard costs related to your social media activities. Substitute social media costs for web expenses. When writing copy, speak to your ideal prospect don t try to be everything to everyone. Tell your perfect customers what makes you unique and why investing time in and clicking your ad is worth their time. Craft a headline that addresses the you to make the person reading feel like you re speaking directly to them. Create at least four versions of each ad per campaign so you can experiment with different images both promotional and more natural lifestyle in focus , calls to action and copy so that you can clearly understand which ones are performing the best. Test a variety of ad types lead ads product ads carousel, video, etc. in a variety of placements News Feed, mobile, and sidebar to see how the results vary. News Feed and mobile ads should as much as possible blend naturally into the ordinary stream of Facebook content, while for the smaller sidebar ads in particular, subtle call to actions and images with human faces or simple color combinations, seem to work best. Test a variety of target groups, based on criteria such as age, gender, Pages liked, interests, location, etc. Be sure, too, to utilize Audience Insights to gain a deeper understanding of the people you should target, based on Facebook usage, purchase activity, lifestyle, household size, etc. . If your advertising budget is small, hyper-target your audience – around 100,000 people is a decent sample. To target specific individuals and those most likely to be interested in your offering, get savvy with advanced targeting options such as lookalike audiences, custom audiences, partner audiences, re-targeting, website custom audiences, and conversion pixels, in order to get the most bang for your buck look out for these terms during the ad setup process and use the ? button next to each for a fuller explanation. Use a structured naming convention for your ad campaigns, ad names, and ad sets to make identifying and tracking them easy. With campaigns, for example, I like the format Business Client Name – Page Name – Item Promoted – Objective . The Business Client Name qualifier may or may not be necessary, depending on your circumstances. When budgeting and bidding, don t sweat too much over terms like cost CPC, CTR, CPM, etc. Instead, focus on your business cost per desired action, e.g. clicking a link and signing up to your email newsletter. This method will allow you to calculate your return on investment, i.e. how many conversions you drove per dollar spent, much more easily. Want to gauge early on if your ad is hitting the nail on the head? Look for its Relevance Score in your ad reporting – a rating of 1-10 based on how your audience is responding to your ad through likes, clicks, comments, etc. It appears after the ad has received at least 500 impressions. One simple strategy is to keep your budget low, tweaking your ad until you achieve a relevance score of 8 10 or higher. At this point, you can think about promoting the ad more heavily, but always keep an eye on the ad in case the score which update sin real time starts dipping. www.techhive.com ROUND 3 STORYTELL on FACEBOOK Founded February 2004 The platform was called Thefacebook.com until August 2005. In a 2006 survey of the top five in things on college campuses, Facebook tied with beer but scored lower than iPods. The Like button was originally supposed to be called the Awesome button. Mark Zuckerberg initially rejected photo sharing he had to be persuaded that it was a good idea by then-president Sean Parker. There were more than a billion monthly active users as of December 2012. There were 680 million monthly active users of Facebook mobile products as of December 2012. One out of every five page views in the United States is on Facebook. Let me say that again ONE OUT OF EVERY FIVE PAGE VIEWS IN THE UNITED STATES IS ON FACEBOOK!

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