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Geen categoriewhat are the limitations of gift cards

what are the limitations of gift cards

Federal law prevents gift cards from expiring for up to five years after their activation date, but failing to use a gift card could trigger an inactivity fee. 5 Pros of Gift Cards Gift cards can… Gift cards can actually cost recipients money. Depending on the store, a $25 gift card may not go very far, which may cause the recipient to use some of her own money to use the gift card, thereby contributing her own money to her gift. If you are choosing a card for a specific store, make sure that the dollar amount will work with that store. The law provides that gift cards cannot expire within five years from the date they were activated and generally limits inactivity fee on gift cards except in certain circumstances, such as if there has been no transaction for at least 12 months. Fortunately, back in 2010 new laws governing gift cards put most consumer concerns to rest. Fees on gift cards are prohibited for 12 months after purchase of the gift card and gift cards have a life expectancy of five years. Why Some People Dislike Getting Gift Cards These rules apply to two types of cards Retail gift cards, which can only be redeemed at the retailers and restaurants that sell them and bank gift cards, which carry the logo of a payment card network like American Express or Visa and can be used wherever the brand is accepted. I admit that research is often misused by agencies and their clients. They have a way of using it to prove they are right. They use research as a drunkard uses a lamppost not for illumination but for support. On the whole, however, research can be of incalculable help in producing more effective advertising. Unlike in times gone by, social media gives your company instant and effective exposure to your customers 24 hours a day, 7 days a week. Customers also have similar access to you , and this is no more apparent than in what can only be described as a revolution in customer service. What s more, as well as making your customers feel good, answering complaints provides a useful insight into your target audience s personality, what your business is doing well, and what it could improve on. With the instantaneousness of a Facebook post or a tweet, people s expectations for a swift and effective response to their queries or problems is higher than ever. Many social media experts will advise you to always reply within an arbitrary time limit of something like 30 minutes. If you employ a dedicated social media community manager, this may be possible, but for the vast majority of businesses, it just isn t a realistic target. I d still recommend that you deal with customer service issues as soon as possible after they arise, but suggest that a response time of anything up to 24 hours on weekends, too, if you can manage it is acceptable to most people and instead of constantly monitoring for problems, simply assign a few dedicated batches of time in a day to respond to customers and handle issues. Using the About sections of your social profiles to tell people when you will be available to help and how long they can expect to wait for a reply, is a sound strategy to set expectations and prevent customer frustration. Surely you ve heard Pay yourself first, a common Slowlane declaration born from the classic 1926 book, The Richest Man in Babylon by George Clason. A good read, but fundamentally flawed. Organizing meet-ups and tweet-ups S o many public replies, so little value. Retweeting nice things said about you to your entire consumer base has only one name. It s called bragging. Doing it nonstop is called obnoxious. From April 21 to April 23, 2013, Holiday Inn spent most of its time retweeting the nice things people said about them to all thirty thousand of their fans, when instead they should have spent five minutes forming a deeper relationship with the fans who took the time to praise them. By the way, any time a brand of this size is following more people than follow it back, it speaks to just how severely they are misusing their Twitter account. It s a sign that they re gaming the system following people in hopes that they will follow back. It s a cheap tactic.

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